sign in window of Lost Weekend, a San Francisco video storeWhat’s sustainable here?

This is the window of Lost Weekend Video, one of a handful of San Francisco’s independently-owned video stores. It’s my neighborhood video store, and it’s accessible via a quick jaunt or pedal down the street and around the corner. On these chilly winter nights, it’s a place to reassure myself that I’m not the only one with a hankering to cozy up under a blanket and watch a film.

The store’s offerings are circulated without the aid of postage and disposable plastic mailers. It’s people powered – you go there to choose what you want. You swing by a day or few later and return it when you’re finished. You can chat with the owner and his staff about the latest releases, their favorite music, politics, and more. You can run into friends and neighbors. You can even bring your dog, or say hello to the dogs of strangers that are patiently waiting for a treat at the counter. Those treats are procured from another local independently-owned store just up the street.

This is the kind of business that is disappearing from the American landscape. Please, do what you can to support your local businesses. You’ll be supporting your neighbors and keeping your dollars circulating in your community. When you buy from an independent, sometimes you pay a little less, sometimes you pay a little more, but either way, the exchanges and rewards of the interactions are always priceless. The benefits outweigh the savings. In fact, you’ll be earning more!