“Paper is a big challenge. The mailman always brings more.” I hear some version of that sentiment quite often. Even after they have gone through the process of opting out of credit card and insurance offers, a large percentage of my clients struggle with an influx of unsolicited mail. Envelopes filled with pre-printed return address labels, bundles of cheesy seasonal cards, calendars, and the occasional random penny or nickel, yield slippery piles of unruly papers. And all the senders of these “gifts,” invitations, and pleas want is a donation for their good cause. Ninety-some-odd percent of the time, their attempts result in generous contributions to recycling bins and short-lasting relief on the faces of these clients.
Mind you, I’m all for good causes. I spent many years working in the nonprofit educational realm – art and natural history museums in NYC and San Francisco – and volunteer in my spare time. Nonprofits depend on the support of individual donors, and I’m happy to contribute to their betterment of our world and ways each year. But I had a lapse recently when, for the first time ever, I became a museum member. (One of the great benefits of museum employment was free museum entry at any reciprocating institution. I miss that.)
Weeks after my membership welcome arrived in the mail, so too did a solicitation from another museum. Oh dammit. That’s right. Nonprofits sell our information to other nonprofits, and in my case, the unsolicited mail cycle was resuscitated. I stopped that train mid-track by phoning both organizations to ask that my name be removed from all mailing lists and to request they do not sell or distribute my information. The unwanted mail ceased.
As we find ourselves in the midst of the season of giving, sharing, and storytelling, my hope is this little tale can contribute to the betterment of your desk, entryway, dining room table and/or countertop as the new year begins.
It is extremely rare to find a “donate” page on a nonprofit’s website that provides a box for you to specify if your donation is in honor of someone/s, write a note or message to the organization, and/or allow you to opt out of being added to their mailing list. So here’s what I do. I resort to a tried and true approach and mail a check with a letter. The basic version goes something like this:
To whom it may concern,
Enclosed please find my donation to [awesome nonprofit]. I am happy to donate because of the meaningful and vital work you do.
In exchange, I wish to ask the following: Please do not add me to your mailing lists or sell my information. I hope you will honor my desire to provide support without being inundated by mail that I do not wish to receive. My mailbox is on a diet : )
P.S. Perhaps you’ll consider adding a box to the main donation form page on your website for donors like myself to donate quickly while providing us with an opt out option at the same time. I bet it could help save you time and resources in the future.
Less paper to manage yields more time for things that matter. Think of all the things you can do if you minimize your time shuffling unwanted mail.
And that, my friends, is my gift to you!
There are few more checks to be written over here…