Before, DURING, and after

I know this sounds harsh and will rub many people the wrong way but it’s a truth: I hate before and after photos. Why? They are kind of boring and formulaic. They show someone is capable of cleaning up and making things look nice. Absent are context, process, and transformative learning moments for clients that often occur between points A and B.

To be clear, ninety-five percent of the work I do is done with and not for my clients. Getting organized and being organized looks and means something different for each of them, and the beginning and end looks incredibly different from one to the next. For the vast majority, it’s not about making every nook and cranny of their home photo shoot-ready for a magazine spread. The most powerful and lasting changes are more invisible and internal.

I do take photos while working and always ask permission; however, I’m drawn to capturing the more offbeat in between moments. Documenting from beginning to end is seldom a priority. There are always exceptions, and that’s what this post is about.

In correspondence prior to beginning the project that follows, the client’s spouse mentioned that it might make a good before/after. It’s common for clients to get excited and start an ambitious project only to become overwhelmed and let the momentum fizzle while defeat takes over. I took a few photos in the beginning just in case. I’m glad I did. The results surpassed expectations.

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